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Black Friday: How to Shop Smarter Today

Black Friday 2019

Black Friday is a famous shopping extravaganza. Born in the USA, it has taken hold around the world, especially for online retailers. What does Black Friday mean for today’s shoppers and how can you get the most out of it?

What is Black Friday all about?

An American tradition, Black Friday is a time to get out after stuffing yourself with holiday foods and family time at Thanksgiving. 

Black Friday has grown internationally over the past years. International retailers want to stay competitive and have found that people are ready and willing to shop until they drop. Doorbuster sales, or limited quantity sales (often of large items), is still a big part of the holiday. But, increasingly, sales are also moving online.

Black Friday sales: One-day only

Many companies have realised: Why stop at one day? People are already looking for sales before the big day. Why not encourage them to shop throughout November? That brings us to our first tip: Black Friday may not have the best deals, so keep your eyes open.

If you are excited about one big-ticket item, it’s wise to remember that sales on Black Friday are hyped and, sometimes, over-hyped. That doesn’t mean you can’t get good sales. It just means that might not be the only chance.

Knowing prices leading up to Black Friday is a good idea. Also, if you are shopping online, don’t forget to create wish-lists so you can purchase things quickly and not get distracted by other offers.

What about Cyber Monday?

As mentioned, Black Friday is more of a concept than an actual day. With a few exceptions. Following Black Friday, the next Monday is Cyber Monday. As the name implies, it means that the sales are online instead of in-store. However, the line between these two holidays has blurred because of online retail.

Like Black Friday, Cyber Monday relies on its image as a great time to get deals. Shop carefully since the sales are not necessarily as jaw-dropping as advertised. For both sale holidays, be sceptical of the original price because this price can sometimes be misleading. Nonetheless, free shipping or other extra specials are plentiful also on Cyber Monday.

Shop Black Friday for technology

Tech Radar explains that some of the best deals for Black Friday are Apple products and appliances. However, it can vary from year to year since it depends on the models and when new models will be rolled out. Leading up to Black Friday, you can find guides about the best purchases for the upcoming holiday.

Get out of the house for Black Friday

Although everyone likes the comfort of home for shopping, the origins of Black Friday still have some meaning. Some of the best deals are the doorbuster sales, so don’t skip going to the stores altogether. Keep your eyes open for advertisements so you can find out if your local stores will have tempting deals.

Finally, many stores are also quite predictable and have a rotation of the same or similar items on special each Black Friday. Saw something last year that you didn’t buy, but could use this time? Check the same store out this year and maybe you’ll get lucky.

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