Representative Example: Amount of Credit £300 for 45 days. Interest £145.20. Interest rate 400.4% p.a. (fixed). Payment Process Fee £5.00. Representative APR 2591%. Total amount repayable by one repayment of £450.20. What is an "APR"?The “APR” means the annual percentage rate of charge for credit determined in accordance with the Total Charge for Credit Regulations and the associated Schedule. Our interest is charged at 1.1% per day. The maximum term we offer is 45 days. For loans with a term of less than a year, the APR calculation compounds (interest on interest) the interest rate by the number of times the actual term would fit into a calendar year. Hence, the shorter the term the higher the APR and the longer the term the lower the APR.