What Is Cyber Monday?
Did you know that Cyber Monday surpasses Black Friday as the biggest shopping day of the year? It’s also the perfect time to do your Christmas shopping too.
Although Black Friday is most popular in the United States where it originated, today, it´s a shopping day known to most people across the world. But did you know that today, Cyber Monday surpasses Black Friday as the biggest shopping day of the year?
Yes, that’s right - Cyber Monday is now the biggest retail day of the year in the US, and its popularity is growing in Europe every year.
So, What Exactly Is It?
Despite its name, Cyber Monday isn’t a day where only computer stores and tech companies offer sales. No, Cyber Monday gets its name from the fact it’s an online-only shopping day.
The truth is on Cyber Monday, you’re likely to find as many great deals on tech as you are on fashion.
How Did Cyber Monday Begin?
Businesses in the U.S. noticed that online sales started to peak on the Monday following Thanksgiving - celebrated on the fourth Thursday of November - and Black Friday - the day after Thanksgiving.
Perhaps shoppers missed out on a particular item during the Black Friday sales or regretted not buying an item while it was on sale, only to then look for it online on Monday. Whatever the reason, Monday quickly became known as Cyber Monday, and, well, the rest is history
When is Cyber Monday?
Cyber Monday always occurs on the Monday after Thanksgiving. Many online deals start right on the stroke of midnight so be prepared to do some late-night shopping on Sunday night.
Given the time of year that it occurs, Cyber Monday - like Black Friday - is the perfect time to do Christmas shopping since you can save a ton of money in the process.
The Growing Popularity of Cyber Monday
In 2017, Cyber Monday sales hit $6.6 billion to become the biggest shopping day in U.S. e-commerce history. It was also the single biggest shopping day in Amazon's history. Things are only expected to get bigger with sales are expected to reach $523 billion in 2020.
Since Cyber Monday is online, convenience is one of the key reasons for its popularity. Cyber Monday also matches our preferences and lifestyle today. With so many people using their mobile phones for banking and purchase, and with workers sitting in front of their computers on Monday, Cyber Monday has become the perfect place and perfect time for people to shop.
Additionally, shopping online means no contending with crowds and the chances of finding the item you want, in the size or colour you want is far greater than in store.
What Can I Expect To Find?
Again, although it’s called Cyber Monday which could lead you to think it is a tech-only sale, the event is called Cyber Monday since it occurs online. So, you can find anything and everything on sale.
Although deals change year to year, it has been said that historically Cyber Monday has been great for beauty products and clothing. Typically, you can also find deep discounts on travel packages.
Many retailers also offer “flash deals” where they might, for example, offer an extra discount for the first 100 shoppers who respond to a post.
Where Do I Find The Best Deals?
Being that Cyber Monday occurs online, social media has played a key role in people finding the best deals.
Twitter has been a leading platform with hundreds of retailers using it to advertise deals. Key in #CyberMonday to find all the great deals or get more specific by entering #CyberMondayPhones if you are looking for deals on mobile phones.
Additionally, check out the Facebook page of your favourite retailers to see what they are advertising on their page. Facebook is an excellent platform for “flash deals” too.
Here’s to finding great deals online!
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