The Growing Trend of Going Organic
According to the Australian Organic Market Report, the worldwide market for organic products in 2015 was $81.6 billion. This figure is growing every year.
In 2014, a survey of more than 1,200 households with at least one child under 18 was conducted by Organic Trade Association in the U.S. showing that eight out of ten American families have bought organic products one or more times in the past two years.
Ninety per cent of respondents said that they buy organic food products for their children at least "sometimes," with almost a quarter saying they “always buy organic” for their children.
According to market research company Ecovia Intelligence, the worldwide market for organic products reached 89.7 billion US dollars in 2016. The United States is the leading market with 34.7 billion pounds, followed by Germany (8.4 billion pounds), France (5.9 billion pounds), and China (5.2 billion pounds).
Below, we look at the growing global trend and demand for organics in closer detail:
Following the U.S., the EU represents the second largest single market for organic products.
In 2015, retail sales of organic products in Europe were 26.5 billion pounds. Statistics show that Germany has the largest market for organic food in Europe. However, findings from the Research Institute of Organic Agriculture FiBL show that Denmark has the highest organic share (9.7 per cent) in the world, meaning that supermarkets in Denmark have the highest percentage of organic food in the world. Luxembourg came in second place followed by Switzerland, Sweden and Austria.
A study by the Research Institute of Organic Agriculture FiBL showed that consumers in the EU spent 54 pounds per person on organic food. However, at 243 pounds per capita, the Swiss spent the most money on organic produce.
The total value of the organic industry in Australia has grown by 88 per cent since 2012, and according to website In The Black, the consumer market is predicted to be $2 billion Australian dollars.
Two out of three Australian households say they have purchased organic products in the past year and the most common organic items are fruit and vegetables, followed by increasing demand for organic eggs, dairy products, red meat and poultry.
Reports from the Canadian Organic Trade Association (COTA) show that 66 per cent of Canadians spend a portion of their weekly grocery budgets on organic items. Like Australia, the most common organic items purchased are fruits and vegetables followed second by meat and poultry, and dairy products in third.
Tia Loftsgard from Canada Organic Trade Association said in a statement that “Canadians are demanding more and more variety in their organic purchases which is driving the market to keep up with this next generations' desire for more organic.”
In the UK
As reported in The Guardian, the sale of organic food and drink in the UK increased 6 per cent in 2017 to a record £2.2 billion.
Sales of organic products in supermarkets increased by 4.2 per cent while independent stores such as health food stores and farmers´ markets increased by 9.7 per cent.
It´s not just food and drink items. UK consumers are also buying more organic items such as beauty products, which has increased 24 per cent.
So, does your family buy organic?
"The first wealth is health." ― Ralph Waldo Emerson
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