Why Leaving Your Christmas Shopping To The Last Minute Could Be A Good Thing

Last minute Christmas Shopping

If you're the type of person who leaves their shopping to the last minute, find out why that might actually be a good thing...

With only days left until Christmas, people all across the country are putting their finishing touches to their Christmas preparations, fixing ribbons and bows, and counting down for the big day.

But what if you´re one of those who leave their Christmas shopping to the last minute and spend the last few days before Christmas frantically trying to buy gifts for friends and family? Well, you may be pleased to know that this could actually be a good thing.

Studies into people´s decision-making processes have shown that spontaneous buying and purchasing with less thought processing, could, in fact, be the smarter way to shop.

Let´s explore further.

Overthinking and Over Analysing

It´s generally considered that the more information we have, the better informed our decisions will be. However, having more information may not always be to our advantage.

We make thousands of decisions every day of varying degrees of importance, from what to eat, what to say to a colleague, or how to write an email, not to mention all the decisions we have to make in our jobs.

In the moments where we deliberate endlessly about the pros and cons, we expend energy second-guessing ourselves, our instincts, and our abilities.

Often, we know the correct decision instinctively based on experience and the information we´ve previously gathered. However, when we spend time “gathering information”, weighing up one option against another, we can complicate what may have been an otherwise easy decision.

Make a Decision and Move On 

In his bestselling book Blink, Malcolm Gladwell teaches us the importance of those first two seconds that occur when making decisions. One of the takeaways from Blink is that decisions made quickly are every bit as valuable as well-thought decisions.

We operate best when we make snap-decisions based on the limited but essential information we have. Once the essential, basic criteria of a particular choice has been met, we´re in a position to make a decision. However, often, we can be so focused on making the “perfect decision” whereby we spend more time and energy making a decision despite the fact it could have been made much earlier with less information.

Think about when you´re searching for hotels online. Using your criteria such as location, price and basic amenities to search for hotels, in most cases it´s entirely possible to book a suitable hotel which meets your criteria quickly. But, in many instances, we spend more time unnecessary searching.

Christmas Shopping "On the Fly"

Now with Christmas in mind, often, we complicate our decision processes which slows down our productivity and efficiency.

Having less time to overthink and deliberate about finding the “perfect present” for each family member, and whether it´s the right price, the right colour, or the right gift, you´re likely to make better choices instinctively based on the information or facts you have.

So, if you´re about to race around the shopping mall to buy gifts for friends and family, trust your gut, and go with your first response. It will not only save you time but also worry.

Happy shopping!

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